Sponsorship strategy & valuation
What your inventory is actually worth, what is being under-sold, and how to package it so renewals are a conversation about results rather than rate cards.
Consulting
Advice from inside the operation
Sports marketing, media and event management consulting for athletic departments, rights holders and media properties - from people who have sat where you are now.
Why us
We do not hand you a deck and leave
Our strategy doesn't stop at a recommendation because we also build the tools that carry it out. When we tell you inventory should be repackaged or a staffing model should change, we can show you the system that makes it hold up over a full season - and we are there when it goes live.
Practice areas
What we
advise on
Engagements usually start in one of these areas and grow into the next. We are happy to be brought in, no matter how big or small the ask.
Partner activation
Turning a signed deal into something a fan notices! Create an activation concept that your venue and staff can genuinely execute on a game day.
Media & broadcast strategy
Production standards, rights and distribution decisions, and a realistic plan for how you want to promote your season.
Event management
Run-of-show design, vendor coordination, venue flow and contingency planning for events from a home doubleheader to a championship weekend.
Staffing models
How many people you need, in which roles, and at what cost. Plus the training and documentation that keeps it working after turnover.
Brand & marketing
Positioning, creative direction and campaign planning for departments, events and properties that need to sell tickets and partnerships.
Engagements
Three ways
to work
together
Scope and fees are set after a first conversation, because the right shape depends on whether you need an answer, a plan or a pair of hands.
Initial Work
The audit
A fixed-scope review of your sponsorship inventory, event operation or broadcast workflow, ending in a written set of findings and a prioritised list of what to fix first.
The Project
The build
We design everything and help create it with you - whether that's a new partnership package, an event plan, a staffing model, a production standard, or whatever it may be. From idea through to its first live use.
Ongoing
The season
Retained advisory across a competition year: planning ahead of each window, on-call through event weeks, and a review when the season closes.
Process
How an engagement runs.
01
Listen
A working session with the people who actually run your department
02
Recommend
Findings written plainly, ordered by what will change the most for the least disruption to your calendar.
03
Implement
We stay through execution, whether that means standing up the Command Center, rebuilding a package, or working the event with you.
Bring us the problem you keep postponing.
A first conversation costs nothing and usually ends with a clear idea of whether we are the right people for it.